Author: Editorial Manager
Halmstad Takes First Step Towards a More Bookable Tourism Industry Destination Halmstad is taking a significant stride to make Halmstad more accessible and bookable. Through a collaboration with GoTo HUB, the local tourism industry will now have a platform where businesses can package, sell, and market their services easily and smoothly. A Strategic Partnership for Tourism Development Marcus Andreasson, Marketing Manager at Destination Halmstad, emphasized the strategic nature of this initiative: “Destination Halmstad continuously works to promote Halmstad and its tourism industry effectively and inspirationally. We want to ensure maximum impact for our businesses. Therefore, we are now introducing this…
Kalmar City Festival 2025: Exciting Music Lineup Revealed! Get ready for an incredible musical experience at Kalmar City Festival 2025! From August 7-9, the city will come alive with music, performances, and vibrant activities featuring a diverse lineup of artists. Star-Studded Musical Lineup The festival will showcase seven female and seven male acts, including: Peg Parnevik Ison & Fille Dolly Style Lordi (Eurovision Song Contest winners) Maja Ivarsson 2 Blyga Läppar Rebecca & Fiona What to Expect “We are very proud to present such a broad program! For the first time, we can welcome an international band that has won…
Halland’s Food Festival Returns: A Culinary Journey Through Local Flavors On Saturday, March 29th, the Halmstad Theater will transform into a paradise for food lovers. For the third consecutive year, Halland’s Food Festival invites visitors to embark on a culinary exploration of the region’s finest gastronomic offerings. An Incredible Culinary Experience In just 741 steps, visitors can experience the best of Halland’s food and drink, meeting some of the region’s top culinary artists – all under one roof. Star-Studded Culinary Lineup The festival’s stage will feature inspiring conversations with Halland’s top chefs and food inspirations, including: Jacob Holmström from Restaurant…
Linné March Expands, Aims for 10,000 Participants for 50th Anniversary The Linné March, Sweden’s largest hiking event, is set to celebrate its 50th anniversary in 2027 with ambitious expansion plans. Hestra IF, the organizing association, is targeting an impressive increase from 2,500 to 10,000 participants. A Legendary Hiking Event Since its inception in 1977, the Linné March has been a popular annual event, with routes ranging from 6-kilometer family adventures to nearly 60-kilometer two-day hikes. The event starts and finishes at Borås Arena, showcasing the beautiful surroundings of Borås. New Corporate Event Initiative This year, the organization is launching a…
Camilla Freedeke Appointed as New CEO of Destination Kalmar AB In a significant leadership transition, Camilla Freedeke, currently the head of the Social Administration in Kalmar Municipality, will become the new CEO of Destination Kalmar AB starting May 1st. Freedeke’s Vision for Kalmar’s Tourism “I am very happy about the trust and feel inspired to work together with colleagues at Destination Kalmar to develop the future of Kalmar. Our tourism industry plays a crucial role in the development of the entire Kalmar Sound region, and I see great opportunities to further highlight the city’s strengths and contribute to Kalmar’s continued…
March 2025 CEO Letter: Key Developments in Skövde and Swedish Tourism Tourism in Sweden Continues to Grow Sweden’s tourism sector demonstrates robust growth in 2024, with total guest nights reaching 69 million, representing a 0.7% increase from the previous year. Accommodation revenues increased by 2.7%, totaling 32.5 billion SEK. Notable trends include: Private cottage and apartment rentals saw the highest growth at 5.3% Hotels increased guest nights by 1% Camping facilities experienced a 0.9% increase Hostels and cabin villages experienced a decline of approximately 5% Göta Canal: Europe’s Best Cycle Route The Göta Canal cycle route has been awarded Europe’s…
Next Skövde’s March 2025 Newsletter: Tourism Growth and Exciting Developments Swedish Tourism Continues to Grow For the third consecutive year, Sweden has experienced an increase in guest nights. In 2024, a total of 69 million guest nights were recorded, representing a 0.7% increase from the previous year. Accommodation revenues also rose by 2.7%, reaching 32.5 billion SEK. Guest nights increased in most months, with slight declines in April and July. The private cottage and apartment sector saw the most significant growth at 5.3%, while hotels increased by 1% and camping facilities by 0.9%. Notably, hostels and cabin villages experienced a…
Chatarina Eriksson Steps Down as CEO of Visit Dalarna Chatarina Eriksson, who joined Visit Dalarna as CEO in autumn 2022, will be leaving her role after the summer. Her tenure has been focused on creating the best conditions for the tourism industry in Dalarna to grow and develop sustainable business opportunities. A Journey of Transformation “It has been a wonderful journey to work with the organization in creating the best conditions for businesses to develop in one of Dalarna’s core industries – tourism. The tourism sector is constantly evolving based on travel trends and a changing global environment. Visit Dalarna…
Falkenberg Sets New Guest Night Record – Again! Falkenberg continues to solidify its position as Halland’s most popular destination. In 2024, the municipality registered an impressive 891,446 guest nights, representing a 1.1% increase from the previous year’s record of 881,784, according to Statistics Sweden (SCB). International Guests Drive Growth While the Swedish market showed a marginal increase, international guests truly stood out. In 2024, international guest nights increased by 6%, with Danish visitors leading the growth. Danish guest nights reached 21,561, a remarkable 23.5% increase. Norwegian guests remain the largest international group, accounting for 43,849 guest nights. Leading Halland’s Tourism…
Falkenberg Sets New Record in Guest Nights – Again! Falkenberg continues to solidify its position as Halland’s most popular destination. In 2024, the municipality registered an impressive 891,446 guest nights, representing a 1.1% increase from the previous year’s record of 881,784, according to Statistics Sweden (SCB). International Guests Drive Growth While the Swedish market showed a marginal increase, international guests truly stood out. In 2024, international guest nights increased by 6%, with Danish visitors leading the growth. Danish guest nights reached 21,561, a remarkable 23.5% increase. Norwegian guests remain the largest international group, accounting for 43,849 guest nights. Falkenberg Leads…