Falkenberg Sets New Record in Guest Nights – Again!
Falkenberg continues to solidify its position as Halland’s most popular destination. In 2024, the municipality registered an impressive 891,446 guest nights, representing a 1.1% increase from the previous year’s record of 881,784, according to Statistics Sweden (SCB).
International Guests Drive Growth
While the Swedish market showed a marginal increase, international guests truly stood out. In 2024, international guest nights increased by 6%, with Danish visitors leading the growth. Danish guest nights reached 21,561, a remarkable 23.5% increase. Norwegian guests remain the largest international group, accounting for 43,849 guest nights.
Falkenberg Leads Halland in Tourism
Falkenberg has confirmed its status as Halland’s most visited municipality in terms of guest nights. With 891,446 guest nights, it surpasses Halmstad, which recorded 828,410 guest nights in 2024.
Strong Tourism Future
Camping continues to be one of the most popular accommodation types in Falkenberg, with over 50% of all overnight stays occurring at camping facilities. Beyond coastal and inland campsites, Falkenberg offers a diverse range of accommodation options, from cozy Bed & Breakfasts to high-quality hotel establishments.
“We see a continued positive trend, and Falkenberg is more attractive than ever. Gekås Ullared is a significant driving force and one of our success factors. With the new hotel concept along the E6, which Strawberry will launch in autumn 2025, we will be able to welcome even more guests,” says Fredrik Janson, CEO of Destination Falkenberg.
Source: Original Press Release
