Skellefteå Launches Innovative “Shop Local” Campaign to Revitalize City Center

Skellefteå is bringing back its popular “Shop Local!” campaign with a fresh, engaging approach, encouraging residents to support local businesses while offering exciting incentives.

Campaign Highlights

• Slogans include “Be a Hero”, “Your Choice Matters”, and “Shop with Your Heart”
• Runs from April 1-30, offering customers a chance to win gift cards and local products
• Part of a strategic effort to strengthen the city center

Campaign Goals and Vision

Maria Rautio, center manager for Handel, Events, and Urban Development, emphasizes the campaign’s importance: “A thriving local commerce is crucial for a vibrant city center. Each local purchase helps strengthen our community, and the response from merchants has been fantastic.”

Local Business Perspectives

Mattias Ståhl from Ljusexperten notes, “Our customers appreciate the personal service, simplicity, and comfort of shopping locally. Sometimes we need a collective effort and a reminder, and this ‘Shop Local!’ campaign is an excellent initiative.”

Sanna Karjalainen from Partaj adds, “We’re proud to be part of Skellefteå’s city center and contribute to people’s daily joy. This campaign shows that we all have a role to play. Together, we make a difference.”

Campaign Mechanics

Participants can collect special “Shop Local!” stickers during their purchases, with opportunities to win prizes and support local businesses simultaneously.

Strategic Alignment

The campaign aligns with the BID (Business Improvement District) project and Skellefteå’s goal of becoming the City Center of the Year in 2026.