Chatarina Eriksson Steps Down as CEO of Visit Dalarna
Chatarina Eriksson, who joined Visit Dalarna as CEO in autumn 2022, will be leaving her role after the summer. Her tenure has been focused on creating the best conditions for the tourism industry in Dalarna to grow and develop sustainable business opportunities.
A Journey of Transformation
“It has been a wonderful journey to work with the organization in creating the best conditions for businesses to develop in one of Dalarna’s core industries – tourism. The tourism sector is constantly evolving based on travel trends and a changing global environment. Visit Dalarna is an organization in constant motion and has undergone significant structural and operational changes in recent years.”
Eriksson further explained her decision, stating: “I entered this role with the ambition to take the company into a new phase to meet the future, and I have done that over these years. Therefore, it is an appropriate time to hand over to someone new who will continue the work after the summer.”
Organizational Recognition
“We thank Chatarina Eriksson for her commitment and strong contributions to Visit Dalarna and the tourism industry in Dalarna. Under her leadership, the company has taken important steps forward and created conditions to continue building success. We wish her all the best in her future challenges and assignments.”
These words came from Karin Ringsby, Chairperson of the Board at Visit Dalarna.
About Visit Dalarna
Visit Dalarna is the destination company responsible for developing, marketing, and selling the Dalarna region nationally and internationally. Currently Sweden’s fourth-largest visitor region, their goal is to become Northern Europe’s leading and most attractive destination by 2030, offering genuine experiences year-round.
The tourism industry in Dalarna is a crucial sector with a turnover of 11.1 billion SEK. As a non-profit organization owned by Dalarna’s 15 municipalities, Visit Dalarna represents the region’s tourism industry and drives development in collaboration with companies and organizations.
