Tiraholms Fisk Wins Prestigious Tourism Award 2024
The family-owned business Tiraholms Fisk, located by Lake Bolmen in Halland, has been awarded the prestigious Large Tourism Prize for 2024! Over two generations, Tiraholms Fisk has transformed from a single professional fisherman to Hylte’s largest visitor destination, attracting over 50,000 visitors annually.
A Success Story of Sustainable Tourism
Through sustainable fishing, innovative food craftsmanship, and strategic tourism experiences, Tiraholms Fisk has become a role model in Swedish tourism.
“It feels absolutely incredible that we won! It’s such a beautiful confirmation of all the love and commitment we collectively invest in Tiraholms Fish every day. It’s also wonderful proof of what we can achieve when we work together to make Halland Sweden’s most vibrant culinary region,” says Malin Ekwall, CEO of Tiraholms Fisk.
Award Background
The Large Tourism Prize is awarded by the Foundation for Knowledge Promotion in Tourism to a company or organization that has contributed to tourism development in an innovative and forward-thinking manner. Previous winners have included Vasaloppet, Artipelag, and Pater Noster.
Innovative Rural Tourism
For over 40 years, Tiraholms Fisk has carefully developed its business with creativity and numerous ideas, demonstrating that it’s entirely possible to operate a year-round destination in a rural setting.
“Tiraholms Fisk is a business that we in Halland are incredibly proud of. Their recognition with the Large Tourism Prize is both delightful and extremely well-deserved. It also highlights how important Halland’s inland is in creating unique experiences that contribute to regional development,” says Jimmy Sandberg, Managing Director of Visit Halland.
Award Motivation
The jury praised Tiraholms Fisk for working in harmony with nature, innovatively refining a natural resource. With tremendous commitment, they’ve created a living destination in Sweden and proven it’s entirely possible to run a sustainable year-round destination in a rural area.
Contact Information
- Malin Ekwall, CEO Tiraholms Fisk: 070-356 6811
- Jimmy Sandberg, Visit Halland: 076-0488182
Original source: Mynewsdesk Press Release
