Visit Halland’s Nature Guides Return for Another Successful Summer

Following last year’s success, Visit Halland’s nature guides are back to help visitors discover new places in the beautiful region of Halland, Sweden. What started as a pilot project with five guides in Halmstad in 2022 has now expanded to include 16 guides across Halmstad, Varberg, and Hylte for weeks 26-32 this summer.

Jeanette Bengtsson, project manager for the Nature Guides at Visit Halland, explains:

“The nature guides are our ambassadors and important role models. They are out among people, giving tips on places to visit, doing nature conservation efforts, and ensuring our trails and natural areas are clean and tidy. It’s really a win-win: nature is left cleaner, the experience becomes more enjoyable for both visitors and locals, and many young people get their first summer job.”

A Valuable Experience for Young Workers

The tourism industry in Halland is growing, providing many young people with their first step into the job market. Johannes Dellkvist Nordgaard, returning as a nature guide and team leader in Halmstad, shares his enthusiasm:

“For me, it was obvious to come back. Last year’s summer job was really fun. It was great to learn so much about hospitality, sustainability, and above all, to meet all the people who choose to come to Halland on their vacation. It’s a really good combination.”

Making a Difference in Nature Conservation

Last year, the nature guides made significant contributions to the region’s environment. They cleaned stretches along the coast that the municipality couldn’t reach, checked windbreaks, combated invasive plant species, and cleaned Tylön island before Lighthouse Day. In just four weeks, they collected approximately 14,000 liters of garbage from Halmstad’s beaches and trails.

Expanding to New Areas

This year, the project has expanded to include Varberg. Martin Andersson, Director of Business in Varberg, expresses his enthusiasm:

“For Varberg, it was a great opportunity to join this year. The initiative gives the municipality the opportunity to provide summer jobs for young people, but also the opportunity to continue our work with sustainable nature tourism. We have put together a good team that will do a good job in taking care of nature and being hosts for visitors this summer.”

The nature guides are well-prepared for their roles, having received comprehensive training in CPR, hospitality, sustainability, and the Right of Public Access. They are equipped to assist tourists in Swedish, English, and German, and use the “A Day in Halland” app to provide valuable tips to visitors.

This initiative by Visit Halland not only promotes tourism in the region but also contributes to environmental conservation and provides valuable work experience for young people. It’s a shining example of how tourism can be both sustainable and beneficial for local communities.

For more information about Visit Halland and their initiatives, visit their official website.

Source: Visit Halland Press Release