Author: Editorial Manager

No Limits® Celebrates 10-Year Journey with Graffiti Jam and Competition In 2024, Borås will commemorate the 10th anniversary of No Limits®. September will bring festivities to Magasinsgatan, while summer visitors can enjoy a specially designed guided tour through the Hej Borås app. The weekend of September 7-8 will see a range of activities on Magasinsgatan 8 in Borås to celebrate No Limits®’ decade-long journey. Events include a graffiti jam at the Open Wall, a competition featuring graffiti artists, guided tours, and other exciting happenings. Borås TME is organizing the competition in collaboration with Magasinsgatan 8/Borås Stad and Joel Hjort, known…

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Sweden’s Largest Olympic Days Coming to Eskilstuna Eskilstuna is set to host Sweden’s largest Olympic Days event from May 30 to June 1, 2024. This exciting initiative by the Swedish Olympic Committee (SOK) aims to bring together children, local sports clubs, and Olympic athletes in a festive atmosphere. A First for Eskilstuna For the first time, Eskilstuna’s Stadsparken (City Park) will be transformed into an Olympic arena. Over 3,000 school children have been invited to participate in the first two days of the event. They will have the opportunity to try more than 20 different sports, ranging from ball games…

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Tourism Industry in Östersund Reaches 1 Billion SEK Milestone The tourism industry in Östersund, Sweden has achieved a significant milestone, generating over 1 billion SEK in revenue for 2023. This accomplishment fulfills a goal set in 2018 as part of a plan to develop the region’s tourism sector. Elisabeth Richardsson from Destination Östersund commented: “The pandemic seemed to affect the possibility of reaching the goal for a long time, and we talked about postponing the goal until 2025. It is all the more gratifying that we can now state that the goal has been achieved. It shows that the tourism…

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New National Day Celebration in Falkenberg: A Fresh Approach to Honoring Swedish Heritage Falkenberg, Sweden – The municipality of Falkenberg is set to unveil an exciting new format for its National Day celebrations on June 6th. Moving from the traditional indoor venue at Falkhallen, this year’s festivities will take place in the heart of the Old Town, bringing a vibrant atmosphere to the cobblestone streets. A Shift Towards Outdoor Celebrations Following a survey of local residents last year, it became clear that there was a strong desire for an outdoor celebration. This change aligns perfectly with Falkenberg Municipality’s cultural strategy,…

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New National Day Celebration in Falkenberg: A Fresh Approach Falkenberg, Sweden is set to unveil an exciting new format for its National Day celebrations on June 6th. Moving away from the traditional indoor venue at Falkhallen, this year’s festivities will take place in the charming cobblestone streets of the Old Town (Gamla stan). A Response to Public Demand The decision to relocate the celebrations came after a survey revealed that residents preferred an outdoor event. This change aligns perfectly with Falkenberg Municipality’s cultural strategy, which aims to make the town’s cultural heritage more accessible and visible to its inhabitants. Collaboration…

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Visitors and Locals Can Now Rent Bicycles at Hotels in Eskilstuna In a new initiative launching for the summer of 2024, visitors and residents of Eskilstuna, Sweden now have the opportunity to rent bicycles directly from two local hotels. This eco-friendly transportation option is the result of a collaboration between ReBuyke, a local bike shop, Elite Stadshotellet Eskilstuna, Vilsta Sporthotell, and Destination Eskilstuna. Affordable and Convenient Bike Rentals The bicycle rental service is available at a rate of 19 SEK per hour, regardless of whether you’re a hotel guest or not. No advance booking is required, making it easy for…

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Star-Studded Program for Lidköping’s Summer Festival From August 15-18, the Summer Festival in Lidköping will offer an action-packed program in the City Park! During these days, the City Park will be transformed into a vibrant festival area filled with fun children’s activities, fantastic musical performances, engaging singalongs, lively dance bands and much more. With something for all ages and interests, it will be a wonderful public festival where everyone is welcome to celebrate summer together with their loved ones. “We are very pleased to present a program with well-known names that we believe will appeal to a wide audience. It…

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Star-Studded Program for Summer Festival in Lidköping From August 15-18, the Summer Festival in Lidköping will offer a packed program in the City Garden! During these days, the City Garden will transform into a vibrant festival venue filled with fun children’s activities, fantastic musical performances, engaging sing-alongs, swinging dance bands and much more. With something for all ages and interests, it will be a wonderful public festival where everyone is welcome to celebrate summer together with their loved ones. “We are very pleased to present a program with well-known names that we believe will appeal to a broad audience. It…

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Smart Collaboration Solves Critical Needs for Future Tourism in Southern Sweden The BI Syd network, consisting of nine regions in southern Sweden, is taking a major step forward in data-driven tourism analysis. This is happening thanks to the introduction of an advanced platform for consumption and mobility data. This strategic milestone means that BI Syd can optimize efforts towards the tourism industry and help municipalities and regions set ambitious goals and make the right investments in the visitor economy. The tourism industry contributes to growth and jobs, attractiveness, local pride, better services and communications. According to a survey by the…

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Öland: A Summer Paradise for Music Lovers and Nature Enthusiasts As we enter the summer season, Öland is gearing up to offer visitors an unforgettable experience filled with music, nature, and cultural events. The island, known for its unique charm and breathtaking landscapes, is set to become Sweden’s hottest music destination this summer. Öland: The Concert Island This year, Öland is proud to host the highest number of concerts in the entire country. To celebrate this achievement, a new marketing campaign has been launched, branding Öland as “Konsertön – Öland” (The Concert Island – Öland). The campaign is active on…

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