Östersund Welcomes Thousands of Young Football Enthusiasts for Major Annual Event

On Tuesday, July 2nd, the highly anticipated Storsjöcupen kicks off in Östersund, marking one of the year’s most significant events for the city’s tourism industry. This year’s tournament boasts a record-breaking 580 teams from various countries, cementing its status as Sweden’s fourth-largest youth football cup.

With a rich history spanning over 40 years, Storsjöcupen has become a cornerstone of Östersund’s summer calendar. The event runs from July 2nd to July 6th, promising five days of intense competition and camaraderie.

New Additions to This Year’s Cup

Pär Lundin from Storsjöcupen highlights several exciting new features for this year’s tournament:

• The integration of Lilla Storsjöcupen for younger players, now part of the main event
• The resurgence of Storsjöcupen Para Trophy, featuring more participating teams
• A family day offering various sports activities, promoting inclusivity and the joy of movement
• The introduction of Fair Play, a long-term values-based initiative
• Collaboration with Next Period, educating about menstruation, women’s health, and sports
• Storsjöcupen E-games, a pioneering partnership with SubZero E-games for an FC tournament

Impact on Local Tourism

Jessica Thylin, responsible for meetings and events at Destination Östersund, emphasizes the cup’s importance:

“Storsjöcupen is one of the annually recurring events that are so important for Östersund and one of those that generate the most for the visitor industry. It is incredibly important that the events develop and maintain their attractiveness. We see, for example, that younger generations of Norwegians are not as familiar with Östersund as our older Norwegian visitors are. Storsjöcupen can be an important part in positioning Östersund as an attractive city to visit at other times of the year as well, and we know that many who played the cup as young people choose to return to Östersund thanks to their positive memories.”

The Storsjöcupen not only brings immediate economic benefits to Östersund but also plays a crucial role in shaping the city’s image as a vibrant, youth-friendly destination. Its legacy continues to attract visitors year-round, contributing to the long-term growth of Östersund’s tourism sector.

For more information about this exciting event, visit the official Storsjöcupen press release.