Östersund Welcomes Young Football Enthusiasts for One of the Year’s Biggest Events

On Tuesday, July 2nd, the annual Storsjöcupen kicks off, marking one of the most significant events for Östersund’s tourism industry. This year, the cup boasts a record-breaking 580 teams from various countries, solidifying its status as Sweden’s fourth-largest youth football tournament.

With a history spanning over 40 years, Storsjöcupen has become a cornerstone event in Östersund. The tournament runs from July 2nd to July 6th, bringing a flood of young athletes and their families to the city.

New Additions to This Year’s Cup

Pär Lundin from Storsjöcupen highlights several exciting new features for this year’s event:

• The integration of “Lilla Storsjöcupen” for younger players into the main event
• The return of Storsjöcupen Para Trophy, promoting inclusive sports
• A new family day offering various sports activities
• The introduction of a Fair Play program focusing on values and sportsmanship
• Collaboration with Next Period to educate about menstruation and women’s health in sports
• The launch of Storsjöcupen E-games, partnering with SubZero E-games for an FC tournament

Impact on Östersund’s Tourism

Jessica Thylin, responsible for meetings and events at Destination Östersund, emphasizes the cup’s importance:

“Storsjöcupen is one of the annually recurring events that are so important for Östersund and one of those that generates the most for the visitor industry. It is incredibly important that the events develop and maintain their attractiveness. We see, for example, that younger generations of Norwegians are not as familiar with Östersund as our older Norwegian visitors are. There, Storsjöcupen can be an important part in positioning Östersund as an attractive city to visit at other times of the year as well, and we know that many who played the cup as young people choose to return to Östersund thanks to their positive memories.”

The Storsjöcupen not only brings immediate economic benefits to Östersund but also plays a crucial role in shaping the city’s image as a desirable destination for future visits.

For more information about this exciting event and its impact on Östersund, visit the original article.