Melodifestivalen Fever Rises in Eskilstuna

As Eskilstuna prepares to host the fourth heat of the Melodifestivalen tour on Saturday, February 24th, the city is buzzing with excitement. Shops, restaurants, and attractions are gearing up to fill the streets with a festival atmosphere.

Kungsgatan in central Eskilstuna is adorned with pennants in Melodifestivalen colors, while the roundabout at the travel center sports similar decorations. The Munktellstaden area is set to light up, and stores around the city are being decorated with balloons.

City-wide Collaboration

Destination Eskilstuna is working closely with local businesses to ensure the entire city benefits from Melodifestivalen, both in the short and long term. By attracting visitors and generating positive attention, local companies have the opportunity to gain exposure while the city showcases all it has to offer.

“The engagement of Eskilstuna’s business community for Melodifestivalen is a fantastic opportunity for us to showcase the city and attract visitors. Together, we can create a memorable experience for all visitors and Eskilstuna residents,” says David Hofmann, CEO of Destination Eskilstuna.

Events and Offers

A variety of events and special offers are planned throughout the city:

Events:

• Festival Parade at Fristadstorget (February 21)
• Melodifestivalen-themed activities at Munktell Museum (February 19-23)
• Create a Mello sign at Eskilstuna Art Museum (February 23-24)
• Melodifestivalen Dress Rehearsal (February 23)
• Melfest at Fristadstorget (February 24)
• Melodifestivalen Matinee Performance (February 24)
• Pre-party at Valmas café (February 24)
• Live TV broadcast of Melodifestivalen (February 24)

Special Offers:

• Mello buffet at Kins Kitchen (February 24)
• 70% discount on glitter and sequins at Modell Madeleine
• 10% discount at Quezzle Escape Room all week
• Up to 50% off selected jewelry at Tre Smeder in Cityhuset
• 20% discount on two items at Only in Tuna Park
• Melodifestivalen ticket giveaway at Telenor Tuna Park
• 25% discount on two items and a competition at Guldfynd in Tuna Park

For more information about events and offers, visit the official Melodifestivalen in Eskilstuna page.

Source: Destination Eskilstuna