Umeå Takes Over Presidency of Swedish Network of Convention Bureaus
In a significant development for Sweden’s meeting industry, Ulrika Hed from Visit Umeå has been elected as the new chairperson of the Swedish Network of Convention Bureaus (SNCVB). The election took place during the association’s annual meeting in Örebro on September 23.
Expressing her enthusiasm about the new role, Ulrika Hed, Project Manager for Large Meetings at Visit Umeå, stated:
“It is both fun and exciting to take on this role for the coming year. I really look forward to continuing to drive the association’s issues and highlight the meeting industry together with colleagues from all over the country. For us in Umeå, where we are a smaller organization, the network is particularly important as it gives us more colleagues to bounce ideas and thoughts off.”
About Swedish Network of Convention Bureaus
The SNCVB is a non-profit association whose members are Swedish Convention Bureaus. Its primary purpose is to provide a common forum for Sweden’s CVBs to collectively address important issues in the meeting industry. The association facilitates knowledge exchange and business opportunities among its members, ultimately enhancing the attractiveness and competitiveness of Sweden and individual destinations in the meeting industry.
Key Objectives of SNCVB
- Drive important issues for the meeting industry
- Increase awareness about the importance of the meeting industry among decision-makers, opinion leaders, authorities, universities, and politicians at local, regional, and national levels
- Contribute to more and better meetings in Sweden
New Board Composition
The newly elected board consists of:
- Ulrika Hed – Chairperson (Umeå)
- Anna Lilja – Vice Chairperson (Borås)
- Matilda Andersen – Upcoming Chairperson (Örebro)
- Sofia Björk – Board Member (Lund)
- Lisa Ehn – Board Member (Göteborg)
- Emma Hänninen Alricsson – Treasurer (Malmö)
This leadership change marks a new chapter for the Swedish meeting industry, with Umeå at the helm of driving growth and innovation in the sector.
For more information, visit the original press release.
