Öland: A Summer Paradise for Music Lovers and Nature Enthusiasts

As we enter the summer season, Öland is gearing up to offer visitors an unforgettable experience filled with music, nature, and cultural events. The island, known for its unique charm and breathtaking landscapes, is set to become Sweden’s hottest music destination this summer.

Öland: The Concert Island

This year, Öland is proud to host the highest number of concerts in the entire country. To celebrate this achievement, a new marketing campaign has been launched, branding Öland as “Konsertön – Öland” (The Concert Island – Öland). The campaign is active on Facebook, Instagram, and TikTok, aiming to attract music enthusiasts from all over Sweden and beyond.

Local businesses are encouraged to participate in the campaign by:

• Promoting nearby concerts on their social media channels and websites
• Using the hashtags #Konsertön and #KonsertönÖland in their posts
• Creating concert-themed products and activities
• Offering special packages for concert-goers

Experience Öland in 360 Degrees

The tourist office in Färjestaden now offers a unique VR experience, allowing visitors to explore Öland in 360 degrees throughout the year. This innovative technology provides an opportunity for those with mobility limitations to experience the island’s beauty and offers a glimpse of Öland during different seasons.

Sustainable Tourism Initiatives

In an effort to reduce printed materials and promote sustainability, Öland is introducing QR code posters across the island. These posters will provide easy access to up-to-date information about events and activities through the oland.se website.

Upcoming Events

Visitors can look forward to a range of events, including:

• National Day celebrations on June 6th
• Midsummer festivities
• Victoria Day celebrations
• The Food Tour of Kalmar County on September 14-15

Local businesses are encouraged to participate in these events and create special offerings to enhance the visitor experience.

Recognition for Öland’s Tourism Industry

The island’s tourism industry continues to receive recognition, with Anna Barkevall of Böda Sand being named “Woman of the Year in the Tourism Industry.” The jury praised her for developing “what was once a campsite into a completely unique holiday experience.”

“Through passionate and goal-focused work, the winner has developed what was once a campsite into a completely unique holiday experience.”

As Öland prepares for a bustling summer season, visitors can expect a perfect blend of music, nature, and cultural experiences on this beautiful Swedish island.