New Board Members Announced for Visit Dalarna
Strategic Changes in Regional Tourism Leadership
On April 3rd, Visit Dalarna AB selected a new board chair and three new board members, marking a significant transition for the regional tourism organization. The board size has been reduced from eight to seven members to enhance efficiency.
New Leadership
Åsa Granat, a local entrepreneur from Borlänge, has been appointed as the new board chair. She brings fresh perspective to the organization’s strategic direction.
“We are in an exciting phase, and we can now collectively take the next step to further strengthen Dalarna’s position as a leading visitor region, where Visit Dalarna serves as a unifying force,” says Åsa Granat.
New Board Composition
The new board members include:
- Linda Norén, Business Development Manager in Falun
- Torbjörn Wallin, Board Chair of Idre Himmelfjäll AB
- Per Kempe, CEO of Bjursås Berg & Sjö
About Visit Dalarna
Visit Dalarna is responsible for developing, marketing, and selling the Dalarna region nationally and internationally. The destination company represents the region’s tourism industry and drives development in collaboration with businesses and organizations.
Key facts about Dalarna’s tourism:
- Currently Sweden’s fourth-largest visitor region
- Vision to become Northern Europe’s leading destination by 2030
- Tourism industry generates 11.1 billion SEK annually
- Owned by 15 municipalities and collaborates with over 700 tourism businesses
“I am both excited and inspired to have the trust to be the board chair for Visit Dalarna. I look forward to working with the board and the company on the new direction, focusing on collaboration with municipalities and tourism businesses,” says Åsa Granat.
Source: Original Press Release
