Author: Editorial Manager
New Year’s Eve Celebration at Stora Torget 2023 For the third consecutive year, a public New Year’s celebration will be held at Stora Torget in Borås. The new year will be welcomed with an hour of festivities at midnight. This year’s New Year’s celebration at Stora Torget will once again feature light, sound, and fire. For one hour, residents and visitors of Borås can celebrate the stroke of midnight together and experience fire artists, dancers, and DJ Gino. “Last year, Stora Torget was transformed into a pulsating dance floor, with thousands of people counting down and celebrating the new year…
Strömma Farmlodge: Halland’s Nominee for the Grand Tourism Prize 2023 Region Halland and the Destinations in Halland have selected Strömma Farmlodge as Halland’s representative for the Grand Tourism Prize 2023. This charming farm lodge, located in Tvååker outside Varberg, exemplifies how creativity, entrepreneurship, and local engagement can create an attractive tourist destination in rural Halland. A Rural Success Story Since 2013, Marina Evertsson has been running Strömma Farmlodge, transforming it from a simple B&B into a multifaceted attraction. The farm now boasts a restaurant, café, interior design and upcycling shop, farm shop, and hosts various events including concerts and a…
Light Show and Market Magic: A Enchanting Day for All Senses in Örebro On December 2nd, Örebro’s City Park will be transformed into a winter wonderland, offering visitors a double delight with the premiere of The Magic Forest light show and the debut of Wadköping’s Food and Drink Market in its winter edition. A Festive Market Experience The day kicks off at 11:00 AM with the opening of Wadköping’s Food and Drink Market. This popular summer event takes on a magical Christmas theme for the first time. Over 50 producers, food artisans, restaurants, and cafes will present a wide array…
Photographic Pop History Exhibition Opens at Örebro Castle On October 7th, Örebro Castle will unveil a remarkable piece of music history. Nearly 200 unique photographs capturing Swedish and international pop and rock icons from the 1960s and 70s will be displayed in the halls of the historic castle. All images were taken by a single photographer: Larsåke “Skuggan” Thuresson. For over a decade, Thuresson photographed more than 300 foreign and Swedish musicians and bands. While many images were published, the vast majority remained packed away in boxes in Thuresson’s attic until his daughters convinced him to do something with them.…
Halland Strengthens Its Position as an International Tourist Destination Recent statistics from Statistics Sweden (SCB) reveal that Halland, a picturesque region in southwestern Sweden, is experiencing a surge in international visitors. This trend underscores Halland’s growing appeal as a tourist destination, particularly among visitors from neighboring countries. Key Highlights from SCB’s Guest Night Statistics A 6% increase in foreign guest nights in Halland during July 2023 Danish guest nights reached an all-time high, increasing by 62% compared to the same period in 2022 Sustained growth in Norwegian and German visitors, following a significant increase in 2022 Hotels reported the largest…
Visit Halland’s Nature Guides Return for Another Successful Summer Following last year’s success, Visit Halland’s nature guides are back to help visitors discover new places in the beautiful region of Halland, Sweden. What started as a pilot project with five guides in Halmstad in 2022 has now expanded to include 16 guides across Halmstad, Varberg, and Hylte for weeks 26-32 this summer. Jeanette Bengtsson, project manager for the Nature Guides at Visit Halland, explains: “The nature guides are our ambassadors and important role models. They are out among people, giving tips on places to visit, doing nature conservation efforts, and…
The Success of ‘Taste the Kattegattleden’ Continues in 2023 The popular ‘Taste the Kattegattleden’ event is being organized for the fifth consecutive year. This year, twelve unique tours with different themes and taste experiences are offered along the Kattegattleden cycling route. The tours are conducted in collaboration between local organizers and food and culture entrepreneurs. Several tours have already taken place during spring and early summer, with high interest from participants. While many tours have been fully booked, there are still opportunities to join some of the unique tours scheduled for July, August, and September. Local Flavors and Cycling Adventures…
Meeting and Event Ambassadors Honored at Örebro Castle The meeting and event industry in Örebro experienced a strong rebound after the pandemic, contributing to 2022 becoming one of the best years ever for tourism in the city. Now, Örebrokompaniet aims to recognize those who made it happen. In collaboration with County Governor Lena Rådström Baastad, over 80 meeting and event ambassadors have been invited to a lunch and diploma ceremony at Örebro Castle on Friday, June 16th. Despite a challenging first quarter due to the pandemic, 2022 proved highly successful for the tourism industry. Numerous congresses and major events helped…
City Council Chairman to Marry at Least Ten Couples at Castle – As Gustav Vasa! On Sweden’s National Day, June 6th, Örebro Castle will be the scene of a unique and historic event. Not only does it mark exactly 500 years since Gustav Vasa was elected as King of Sweden, but it will also host a wedding extravaganza with a royal twist. At least ten couples will be married by none other than “King Gustav” himself! Behind the iconic Vasa beard is none other than John Johansson (S), the Chairman of the City Council in Örebro. A Royal Wedding Experience…
Kattegattleden Gets Safer with New Stretch Opening on June 3rd Kattegattleden, the popular cycling route along Sweden’s west coast, is set to become even more appealing and safer for cyclists. A new 9-kilometer car-free cycling path between Morup and Ås will be officially opened on Saturday, June 3rd at 11:00 AM. The inauguration will take place along road 768, at the turn-off to First Camp Björkäng. Visitors are invited to test ride the new path between 10 AM and 12 PM, with representatives from Region Halland, Falkenberg Municipality, Varberg Municipality, and the Swedish Transport Administration on site. Improved Safety and…