Author: Editorial Manager
Inauguration of The Long Hike Jämtland in Surfbukten, Östersund On Sunday, July 7th, The Long Hike Jämtland will be inaugurated in Surfbukten, Östersund. This event is the world’s longest organized hiking event for people with disabilities. The hike, which follows St. Olavsleden from Östersund to Åre, is part of a larger initiative enabling people with various disabilities to experience wilderness and outdoor life under controlled conditions. The Long Hike concept, created during the Year of Outdoor Life 2021, involves hikes over 20 kilometers. Its purpose is to provide the target group with opportunities to experience nature and promote social relationships…
Familjen Helsingborg Strengthens Skåne’s International Marketing Power Skåne is uniting its efforts in international marketing as the entire Familjen Helsingborg, consisting of eleven municipalities, joins the collaboration between Visit Skåne and the Skåne municipalities. This partnership, known as “Ett skånskt partnerskap” (A Skåne Partnership), has grown from eight to 20 municipalities out of Skåne’s total 33 municipalities in the past year. The partnership aims to promote sustainable development of Skåne’s tourism industry through joint international marketing strategies. Starting in 2025, all municipalities in Familjen Helsingborg will be part of this collaboration. “It means that as many as 20 municipalities in…
Östersund Introduces AI-Driven City Guides: Enhancing Visitor Experience Destination Östersund, in collaboration with communication agency Adeprimo, has launched an innovative pilot project called Ostersund.ai. This cutting-edge initiative introduces AI-powered city guides aimed at improving the digital and accessible visitor experience in Östersund, Sweden. AI-Locals: Personalized Digital Guides The project features five digital guides, known as AI-Locals, utilizing the latest artificial intelligence technology to provide tips and information about Östersund’s offerings to visitors and residents. Each AI guide has a unique personality, communicating with emojis, slang, or emphasizing words, allowing users to choose the guide that best suits their preferences. “It’s…
Östersund Launches AI-Powered City Guides: Östersund AI-Locals Destination Östersund and communication agency Adeprimo have joined forces to create an innovative pilot project called Ostersund.ai. This groundbreaking initiative introduces AI-driven city guides aimed at enhancing the digital and accessible visitor experience in Östersund, Sweden. Personalized and Interactive AI Guides The project features five digital guides powered by the latest artificial intelligence technology. Each AI guide has its own unique personality, using emojis, slang, or emphasizing words to communicate in a distinctive style. This allows users to choose the guide that best suits their preferences. “It’s super exciting to introduce our AI…
Östersund Welcomes Young Football Enthusiasts for One of the Year’s Biggest Events On Tuesday, July 2nd, the annual Storsjöcupen kicks off, marking one of the most significant events for Östersund’s tourism industry. This year, the cup boasts a record-breaking 580 teams from various countries, solidifying its status as Sweden’s fourth-largest youth football tournament. With a history spanning over 40 years, Storsjöcupen has become a cornerstone event in Östersund. The tournament runs from July 2nd to July 6th, bringing a flood of young athletes and their families to the city. New Additions to This Year’s Cup Pär Lundin from Storsjöcupen highlights…
Östersund Welcomes Thousands of Young Football Enthusiasts for Major Annual Event On Tuesday, July 2nd, the highly anticipated Storsjöcupen kicks off in Östersund, marking one of the year’s most significant events for the city’s tourism industry. This year’s tournament boasts a record-breaking 580 teams from various countries, cementing its status as Sweden’s fourth-largest youth football cup. With a rich history spanning over 40 years, Storsjöcupen has become a cornerstone of Östersund’s summer calendar. The event runs from July 2nd to July 6th, promising five days of intense competition and camaraderie. New Additions to This Year’s Cup Pär Lundin from Storsjöcupen…
Shirley Clamp Named Borås Ambassador of the Year 2024 During the celebration of Borås’ birthday, which was once again held in Stadsparken, the city’s ambassador for the year was traditionally announced. The motivation for this year’s ambassador read: “Hasn’t she already been a Borås Ambassador? How strange! This year, it was a dear task for the jury to correct that omission in the line of city ambassadors. Our love goes to the one who sang ‘Min kärlek’ (My Love), quite simply! It’s exactly 20 years since the big national breakthrough in Melodifestivalen. But the people of Borås saw her already…
Öland’s Visitor Center Launches Exciting Summer Tour Öland’s Tourism Organization is set to embark on an innovative summer tour, bringing visitor information directly to tourists across the island. From July 2nd to August 11th (weeks 27-32), the mobile visitor center will be traveling to various locations, engaging with visitors where they are. Tour Highlights Kicks off on July 2nd at the Dance Week in Lundegård Two days per week, staff will be mobile with an electric car Aims to inspire visitors to explore all of Öland throughout the year Tour schedule available soon on oland.se Enhancing Visitor Experience The tour’s…
Traffic Flow Analysis at Storsjöcupen Using Data Collection The Storsjöcupen, Sweden’s fourth-largest youth soccer tournament, is implementing a traffic analysis project to optimize the flow of vehicles to and from Sportfältet. This initiative, a collaboration between Storsjöcupen, Destination Östersund, and the “Datadata” project, aims to enhance both environmental and social sustainability by creating a smoother experience for participants and visitors while minimizing disruptions for local residents. This year’s tournament has attracted a record number of teams, with nearly 600 participating. A 2023 survey revealed that 70% of participants come from Norway, with an average Norwegian travel party size of 3.5…
Exciting Exhibitions and Events in Halland This Summer Looking to combine sun, beaches, and relaxation with art, culture, and music this summer? Then Halland is the perfect destination for you! Here you can enjoy surrealism from the Halmstad Group, experience world-renowned photographer Albert Watson’s collected works, attend a festival deep in the forest, or feel the magic of Gyllene Tider at the newly opened The Gyllene Tider Experience. Art Exhibitions Halmstad Group – At the Right Place, at the Right Time Hallands Art Museum, February 17 – September 15 This exhibition showcases the long career of the Halmstad Group, one…