Author: Editorial Manager
FIA Winter Eco Rally Returns to Östersund Östersund is proud to host the FIA Winter Eco Rally for the second consecutive year from January 25-27, 2024. This event is part of the international Bridgestone FIA ECO Rally Cup 2024 and is the only Nordic stop on the tour. The rally features standard electric vehicles powered by 100% renewable wind and hydroelectric energy. Competitors drive on public roads, with ideal time and energy consumption being the key factors in determining the winner. About 30 cars will navigate through over 200 checkpoints, with rally stages to Gräftåvallen on January 26 and Gåxsjö…
Youth Sports Tournaments Bring 150 Million SEK to Skåne’s Tourism Industry Over 40,000 visitors from across Sweden and around the world were drawn to Skåne last year to participate in sports tournaments for children and young people. These popular events provide an abundance of joy through physical activity and generate significant revenue for the tourism and retail sectors, according to a new study conducted by Visit Skåne. The handball and basketball tournament Lundaspelen saw a record number of participants, Åhus Beach had more registrations than ever before, and Eskilscupen in Helsingborg reported record-breaking figures. A broad upswing is noticeable across…
Christmas Tree Maze in Östersund Vandalized In a disappointing turn of events, the Christmas Tree Maze in Östersund, Sweden, which opened last Saturday, has been severely vandalized. The maze, created by Destination Östersund, had quickly become a popular attraction, drawing hundreds of visitors despite the cold weather. Calle Hedman from Destination Östersund shared the unfortunate news: “We spent over 130 work hours last week to get everything ready. We rented concrete blocks, bought many meters of wire and wooden poles to make all the trees stand up. Unfortunately, on Sunday morning, we were met with the sight that some people…
Famous Names Discuss the Importance of Cultural Tourism for Sweden’s Image Visit Skåne is shining a spotlight on cultural tourism and Sweden’s international image. At the national convention Folk och Kultur in Eskilstuna on February 7-9, Visit Skåne will host a panel discussion with some of the country’s most renowned experts and decision-makers in the cultural sector, moderated by Heidi Avellan, political editor-in-chief of Sydsvenskan and Helsingborgs Dagblad. Visit Skåne plays a central role in managing and developing Skåne’s image, which is strongly influenced by Sweden’s overall image. In light of the ongoing, sometimes negative, exposure of Sweden in international…
New Year’s Eve Celebration at Stora Torget 2023 For the third consecutive year, a public New Year’s celebration will be held at Stora Torget in Borås. The new year will be welcomed with an hour of festivities at midnight. This year’s New Year’s celebration at Stora Torget will once again feature light, sound, and fire. For one hour, residents and visitors of Borås can celebrate the stroke of midnight together and experience fire artists, dancers, and DJ Gino. “Last year, Stora Torget was transformed into a pulsating dance floor, with thousands of people counting down and celebrating the new year…
Strömma Farmlodge: Halland’s Nominee for the Grand Tourism Prize 2023 Region Halland and the Destinations in Halland have selected Strömma Farmlodge as Halland’s representative for the Grand Tourism Prize 2023. This charming farm lodge, located in Tvååker outside Varberg, exemplifies how creativity, entrepreneurship, and local engagement can create an attractive tourist destination in rural Halland. A Rural Success Story Since 2013, Marina Evertsson has been running Strömma Farmlodge, transforming it from a simple B&B into a multifaceted attraction. The farm now boasts a restaurant, café, interior design and upcycling shop, farm shop, and hosts various events including concerts and a…
Light Show and Market Magic: A Enchanting Day for All Senses in Örebro On December 2nd, Örebro’s City Park will be transformed into a winter wonderland, offering visitors a double delight with the premiere of The Magic Forest light show and the debut of Wadköping’s Food and Drink Market in its winter edition. A Festive Market Experience The day kicks off at 11:00 AM with the opening of Wadköping’s Food and Drink Market. This popular summer event takes on a magical Christmas theme for the first time. Over 50 producers, food artisans, restaurants, and cafes will present a wide array…
Photographic Pop History Exhibition Opens at Örebro Castle On October 7th, Örebro Castle will unveil a remarkable piece of music history. Nearly 200 unique photographs capturing Swedish and international pop and rock icons from the 1960s and 70s will be displayed in the halls of the historic castle. All images were taken by a single photographer: Larsåke “Skuggan” Thuresson. For over a decade, Thuresson photographed more than 300 foreign and Swedish musicians and bands. While many images were published, the vast majority remained packed away in boxes in Thuresson’s attic until his daughters convinced him to do something with them.…
Halland Strengthens Its Position as an International Tourist Destination Recent statistics from Statistics Sweden (SCB) reveal that Halland, a picturesque region in southwestern Sweden, is experiencing a surge in international visitors. This trend underscores Halland’s growing appeal as a tourist destination, particularly among visitors from neighboring countries. Key Highlights from SCB’s Guest Night Statistics A 6% increase in foreign guest nights in Halland during July 2023 Danish guest nights reached an all-time high, increasing by 62% compared to the same period in 2022 Sustained growth in Norwegian and German visitors, following a significant increase in 2022 Hotels reported the largest…
Visit Halland’s Nature Guides Return for Another Successful Summer Following last year’s success, Visit Halland’s nature guides are back to help visitors discover new places in the beautiful region of Halland, Sweden. What started as a pilot project with five guides in Halmstad in 2022 has now expanded to include 16 guides across Halmstad, Varberg, and Hylte for weeks 26-32 this summer. Jeanette Bengtsson, project manager for the Nature Guides at Visit Halland, explains: “The nature guides are our ambassadors and important role models. They are out among people, giving tips on places to visit, doing nature conservation efforts, and…