A Human ‘Hello’ from Östersund on World Hello Day
On November 21st, World Hello Day is celebrated worldwide. In Östersund, the day was marked by a series of activities, including lectures and an award ceremony for “The Year’s Greeter”.
Community Building Initiative
During Thursday evening, Östersund residents gathered at Stortorget to collectively create Sweden’s – and potentially the world’s – largest human “HEJ”. This initiative aimed to strengthen community bonds and highlight Östersund as a place where welcoming, hospitality, and care are at the center.
Collaborative Effort
“Hej Östersund” was a collaborative event between “Hej Främling” and Destination Östersund, focusing on:
- Integration
- Tourism development
- Community development
- Social sustainability
About Destination Östersund
Destination Östersund is owned by local businesses and partners. Their mission is to coordinate and develop Östersund as a destination, strengthen connections between different actors, and develop the tourism industry.
