Camilla Freedeke Appointed as New CEO of Destination Kalmar AB

In a significant leadership transition, Camilla Freedeke, currently the head of the Social Administration in Kalmar Municipality, will become the new CEO of Destination Kalmar AB starting May 1st.

Freedeke’s Vision for Kalmar’s Tourism

“I am very happy about the trust and feel inspired to work together with colleagues at Destination Kalmar to develop the future of Kalmar. Our tourism industry plays a crucial role in the development of the entire Kalmar Sound region, and I see great opportunities to further highlight the city’s strengths and contribute to Kalmar’s continued growth,”

says Camilla Freedeke.

Leadership Endorsement

Ulrick Hultman, CEO of Kalmar Kommunbolag AB, expressed confidence in the new appointment: “The current CEO Sylvia Nylin and her colleagues have laid the foundation for Destination Kalmar 2.0, and together with the tourism industry, they have developed a new destination strategy that clearly outlines our development path. I am very pleased that Camilla Freedeke will now take over the baton to realize the strategy.”

Board Chairman’s Perspective

“Camilla Freedeke’s extensive network and good knowledge of the municipality will help Destination Kalmar continue to develop. In her, we have found a strong and creative mid-field strategist who can distribute the balls,”

says Lasse Johansson, Board Chairman of Destination Kalmar AB.

About Destination Kalmar

Destination Kalmar aims to sustainably develop, profile, and market Kalmar as a destination in collaboration with the business community and Kalmar Municipality. Their goal is to make Kalmar an attractive place year-round for both residents and visitors.