Öland’s Spring Highlights: Board Meetings, Events, and Tourism Updates
As spring arrives on the Swedish island of Öland, exciting developments are underway for the tourism industry. From new board meetings to upcoming events, here’s a roundup of the latest news from Öland’s tourism organization.
New Board Shares Their Favorite Spots
The newly appointed board of Öland’s tourism organization recently held their first meeting. As an icebreaker, board members shared their favorite locations on the island using a 10-meter long model of Öland. This exercise allowed them to highlight personal “pearls” that hold special meaning. The meeting also covered expectations and potential contributions to the board’s work going forward.
Upcoming Spring Events
A busy weekend is approaching from May 9-12, with four major events coinciding:
- Öland Blooms
- Ascension Day celebrations
- World Heritage Site festivities
- Art Landscape cultural event
Businesses can promote their events through the official Öland website calendar. New marketing materials are also available for companies to use in their promotions.
Hospitality Training Program
The tourism organization is offering a service and hospitality training program for local businesses and their staff. This year’s program includes some updates:
- Automatic diploma delivery upon course completion
- Updated QR code for 2024 training
- No need to re-register if signed up last year
White Guide Launches Food & Drink Calendar
The renowned restaurant guide White Guide has introduced a new food and drink events calendar in partnership with LRF. This platform aims to highlight events that support local producers and food/drink destinations.
Öland Represented at Swedish Destination Days
Representatives from Öland’s tourism organization attended the first joint conference of Swedish destination management networks in Helsingborg. The event brought together over 50 destinations to discuss industry challenges and trends.
Promoting Your Business
Local businesses are encouraged to take advantage of promotional opportunities:
- List your business on oland.se
- Submit events to the official calendar
- Publish vacation packages on the website
- Update your opening hours across all platforms
For more information and the latest updates from Öland’s tourism industry, visit the official news release.
