Traffic Flow Analysis at Storsjöcupen Using Data Collection
The Storsjöcupen, Sweden’s fourth-largest youth soccer tournament, is implementing a traffic analysis project to optimize the flow of vehicles to and from Sportfältet. This initiative, a collaboration between Storsjöcupen, Destination Östersund, and the “Datadata” project, aims to enhance both environmental and social sustainability by creating a smoother experience for participants and visitors while minimizing disruptions for local residents.
This year’s tournament has attracted a record number of teams, with nearly 600 participating. A 2023 survey revealed that 70% of participants come from Norway, with an average Norwegian travel party size of 3.5 people. Both Norwegian and local Jämtland participants primarily travel by car, putting strain on the local traffic situation.
Data Collection and Analysis
The data collection will take place from June 24 to July 6, focusing on:
- Traffic measurement at the entrance to Sportfältet
- Surveys of residents at Storsjöcupen’s own campgrounds and commercial accommodations
- Volume measurements from public transport
- Transaction data from paid parking
Pär Lundin, Operations Manager for Storsjöcupen, states:
“During the cup week, over 1,400 football matches will be decided with Sportfältet as the center of the tournament. Throughout the period, there are many people on the move and accessibility is limited. We encourage everyone to use public transport as much as possible. Getting help to review traffic flows with the help of data collection is very exciting and we hope that the measurements will give us data that gives us the opportunity to improve the cup experience for visitors in the coming years.”
Joakim Kihlberg, Process Manager at Destination Östersund, adds:
“We know that more tourism actors share similar needs regarding measuring traffic flows, cars, parking and getting more people to take the bus. Our hope is that the test with Storsjöcupen will generate lessons about both different data collection and analysis methods that more people will be able to apply in their operations. The ability to think data-driven and link their challenges to data measurements is also a central part of our project that we want more companies to open their eyes to.”
About Storsjöcupen
Storsjöcupen is Sweden’s fourth-largest youth soccer tournament. This year, 580 teams from around the world are expected to participate over the cup’s 4 days, with over 1,300 matches being played.
About the Datadata Project
Datadata is a sub-project within the “Better Tourism – Data-driven and Sustainable Development” project run by Destination Östersund. The project is funded by the European Regional Development Fund and Region Jämtland Härjedalen. It aims to strengthen companies’ ability to work with digital services in data and statistics for business and product development, and to integrate data-driven working methods into their operations to a greater extent.
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