Östersund Celebrates World Hello Day: A Day of Inspiration and Community
On Thursday, November 21st, Destination Östersund and its partners are inviting everyone to a morning and evening filled with inspiration, knowledge, and community spirit to celebrate World Hello Day.
Event Highlights
Morning Program
- 08:00-09:30: Morning Networking with Destination Östersund (Hospitality Theme)
- 10:00: Pernilla Gravenfors – “What do we need to want and be able to deliver good hospitality?”
- 10:30: Maria Svensson Wiklander – “How can we develop our organizations by developing ourselves?”
- 11:00: Robert Pettersson – “The role of tourism in community development”
- 11:30-12:00: Panel Discussion on Tourism’s Role in Social Sustainability
Evening Program
- 17:00-17:45: Patrik Asplund – “The Price of Exclusion”
- 17:45: First National “Årets Hejare” Award Ceremony
- 18:30: World’s Largest “HEJ!” Flashmob at Stortorget
- 19:00: “After Hej” at Storsjöteatern
“Hej Östersund and World Hello Day remind us of the power of a simple hello. It’s a day to show that small acts of kindness can change our surroundings,” says Mikael Jonsson, CEO of Destination Östersund.
He adds, “For tourism and place development, it’s all about human interactions. It’s crucial that we create an environment where everyone feels welcome. Through this initiative, we want to strengthen community and highlight Östersund as a place where hospitality and care are central.”
The World’s Largest “HEJ!”
Last year’s greeting reached over 2 million people, and this year they aim even higher. The flashmob aims to send a message that Östersund is a city where being kind and saying hello is trendy.
For more information about the event, visit the official event page.
