Swedish Destination Network’s Autumn Meeting 2024 in Östersund
From October 8-10, the Swedish Destination Network (formerly SNDMO) held its autumn meeting in the picturesque fall setting of Östersund. The event brought together approximately 50 participants from around 30 destinations, spanning from Skellefteå in the north to Lund in the south.
Mikael Jonsson, CEO of Destination Östersund and chairman of the Swedish Destination Network, expressed his satisfaction with the event:
“Our annual meetings serve as inspiration, knowledge, and energy boosters for all of us working in leading positions within the country’s destination organizations. We help each other develop and improve in an unpretentious and familial way. I feel incredibly satisfied and happy to have been able to take care of my colleagues from all over the country and show them a part of Östersund during these days.”
Key Highlights of the Meeting
- Experience sharing related to parasports and sustainable destination development in Östersund
- Engaging discussions on place development, AI, and value creation through collaboration
- Participation of Fredrik Junkka from the Swedish Agency for Economic and Regional Growth, who shared positive news regarding the development of accommodation and consumption statistics for the coming year
- Insights from Susanne Andersson, CEO of Visit Sweden, who presented a global analysis highlighting changing travel patterns and a strong focus on AI
About the Swedish Destination Network
The Swedish Destination Network works to develop the Swedish tourism industry by bringing together destination organizations and cities from Sweden’s larger municipalities. The association acts as an advocacy body for national tourism issues and serves as a common forum for knowledge transfer between organizations for marketing and destination development.
Contact Information
For more information, please contact:
Mikael Jonsson
Chairman of the Swedish Destination Network
CEO of Destination Östersund
Email: mikael.jonsson@destinationostersund.se
Phone: 076-115 10 70
