Record-Breaking Interest: Foreign Press Writes About Skåne as a Winter Destination
International media is showing increased interest in Skåne as a winter destination. This growing demand demonstrates the region’s potential to attract visitors beyond the traditional spring and summer seasons.
International Media Spotlight on Skåne’s Winter Experiences
During this winter season, Skåne has experienced more foreign press visits than ever before. Notable publications include:
- Süddeutsche Zeitung
- SØNDAG
- Familie Journal
These publications highlight Skåne as an attractive winter destination, featuring experiences such as refreshing walks and cozy dinners by the fireplace. Upcoming is a visit from British The Times, interested in exploring the local cold-water bathing culture.
Growing Winter Tourism Potential
Alfred Wagenius, PR Communications Manager at Visit Skåne, emphasizes the importance of this opportunity: “To meet demand and leverage our international visibility, more businesses need to stay open longer, develop winter offerings, and recognize winter’s significant potential.”
Notable International Press Coverage
German Media Highlights
- Radioreise (German travel podcast with 1.5 million listeners) published a podcast and article about Skåne’s winter experiences
- Nürnberger Nachrichten (700,000 readers per edition) featured Skåne as a place for calm, nature-close winter experiences
Impressive Tourism Growth
Winter tourism statistics show significant growth from 2019 to 2024:
| Market | 2019 | 2024 | Growth |
|---|---|---|---|
| Denmark (Jan, Feb, Dec) | 48,341 | 79,002 | +63.4% |
| Germany (Jan, Feb, Dec) | 21,097 | 25,731 | +22.0% |
| Foreign Markets (Jan, Feb, Dec) | 195,225 | 216,482 | +10.9% |
Source: Original Press Release
