Author: Editorial Manager
October Newsletter: Öland Extends Summer Joys into Autumn As the summer lingers on Öland, Sweden’s sunniest island, we continue to welcome visitors to experience our year-round charms. Though we cherish the golden hues and cozy cafés of autumn, this extended summer offers a unique opportunity for visitors to enjoy shorts weather well into October. Tourist Office on Tour This summer, our tourist office staff traveled to 18 different locations across Öland to inform visitors about the island’s attractions. Using VR goggles, we illustrated “All of Öland – All Year Round”, showcasing the island’s beauty in every season. We also conducted…
Öland: A Year-Round Destination Öland, the island of sun and wind, offers stunning experiences throughout the year. While summer remains popular, autumn brings its own charm with golden colors, cozy cafés, and spa visits. The tourism board’s vision “All of Öland – all year” aims to showcase the island’s diverse attractions across seasons. Summer 2024 Tourism Success Öland saw impressive visitor numbers from June to August 2024: 1,256,354 commercial guest nights booked 2.4% increase compared to previous year 13.5% increase in international visitors While 91% of visitors came during summer, there’s huge potential to grow tourism in other seasons. New…
New Hiking Trail ‘Killingarundan’ Opens in Skövde Skövde, located in the scenic region of Västergötland, Sweden, has added a new hiking trail to its outdoor offerings. The ‘Killingarundan’ trail, which translates to “The Kid’s Round” in English, provides visitors with insight into the historical significance of Mount Billingen for human activity in the area. The trail will be officially inaugurated on October 16th at 4:00 PM at the barbecue area in Fårhagen. This new addition to Skövde’s hiking network consists of two circular routes – one 2 kilometers long and another spanning 5 kilometers. Trail Highlights The shorter 2km trail…
New Hiking Trail Killingarundan Unveiled in Skövde Skövde, a picturesque town in Sweden, has added another jewel to its crown of outdoor attractions. The new hiking trail, Killingarundan, offers visitors a unique insight into the significance of the Billingen plateau mountain for human history and development. Set to be inaugurated on October 16th at 4 PM at the barbecue area in Fårhagen, Killingarundan takes hikers on a journey around an active quarry, through older mining areas, and along the old railway embankment to Varnhem. “During the pandemic years, there was significant wear and tear on the existing hiking trails on…
Falkenberg Joins Naturkartan: Enhancing Access to Nature’s Wonders In a bid to improve accessibility to Falkenberg’s stunning natural attractions, hiking trails, and outdoor activities, the municipality has partnered with Naturkartan, Sweden’s leading digital map service and outdoor guide. A New Era for Outdoor Enthusiasts Naturkartan, available both as a mobile app and on desktop, offers user-friendly GPS-enabled features that showcase hiking trails, nature reserves, beaches, attractions, barbecue spots, and much more. The guide also provides practical information such as parking locations and toilets, ensuring a smooth experience for nature lovers. “We already showcase a fantastic range of what Falkenberg’s nature…
Falkenberg Joins Naturkartan: Enhancing Access to Nature’s Wonders Falkenberg, a picturesque municipality in Sweden, has taken a significant step towards promoting its natural beauty and outdoor activities. The local government has partnered with Naturkartan, Sweden’s leading digital map service and outdoor guide, to improve accessibility to the region’s stunning landscapes, trails, and attractions. A Digital Gateway to Falkenberg’s Nature Naturkartan, available as both a mobile app and desktop platform, offers user-friendly features with GPS functionality. Visitors and locals alike can now easily discover: Hiking trails Nature reserves Swimming spots Tourist attractions BBQ areas Practical amenities (parking spots, toilets) This comprehensive…
Kalmar and Karlskrona Aim to Put Sweden on the International Cycling Map Kalmar and Karlskrona are joining forces with the Swedish Cycling Federation to revive the spirit of the renowned Postgirot Open cycling race. The two destinations have signed a letter of intent to create a new international cycling event called Tour of Sweden, set to run from 2026 to 2029. Bringing Back the Glory of Swedish Cycling It’s been over 20 years since the last Postgirot Open, a race that attracted international cycling elite and global attention. Now, Kalmar and Karlskrona are determined to put Swedish cycling back on…
Mark Isitt to Headline Urban Development Seminar in Skellefteå On October 15th, Skellefteå will host an urban development seminar featuring Mark Isitt, renowned journalist, architecture critic, and host of TV4’s Grand Design Sverige, as one of the keynote speakers. The seminar aims to contribute to the positive development of Skellefteå’s city center, making it more vibrant, attractive, and inclusive for residents, visitors, and investors year-round. As Skellefteå undergoes a major societal transformation, the city is also experiencing significant urban redevelopment, with densification and reconstruction of streets and squares. The seminar is part of the city’s efforts to apply for the…
Swedish Wool Hat: The Unique Entrance Ticket for SM-veckan in Borås As Borås prepares to host the SM-veckan (Swedish Championship Week) winter event from February 5-9, 2025, the city has unveiled a special entrance ticket – a hat made from Swedish wool, knitted in Sätila. This unique approach combines Borås’ textile heritage with modern sustainability efforts. A Collaboration Rooted in Local Expertise The hat is a result of collaboration between the local SM-veckan project organization, Science Park Borås, Klippan Yllefabrik, and Sätila of Sweden. It’s part of The Swedish Wool Initiative, a project aimed at utilizing high-quality Swedish wool that…
CEO Letter September 2024 – Newsletter from Next Skövde’s CEO Mats Olsson More Young People Want to Work in Hospitality and Tourism For the third year in a row, applications to hotel and tourism programs are increasing significantly. The programs certified and quality assured by Visita are seeing the highest demand. Heinz Glöckler, project manager at Visita, notes: “We’ve seen this trend for three years now, with the certified programs leading the way. They’ve developed their processes with the hotel industry helping schools market the range of jobs available in hospitality.” He believes many young people are attracted by modern…