Winners Announced for Skåne’s New Major Tourism Award “Hylla Skåne”
The inaugural “Hylla Skåne” (Celebrate Skåne) awards ceremony took place on Wednesday at Amiralen in Malmö, honoring outstanding contributions to Skåne’s tourism and events industry. The awards, organized by Visit Skåne, aim to recognize the passionate individuals and organizations that make Skåne thrive with experiences and events.
Award Winners
- Event Person of the Year 2023: Glenn Pålsson of Dryckeshantverket
- Experience of the Year 2023: Skånes Djurpark (Skåne Zoo)
- Volunteer of the Year 2023: Malin Buhre for her work with Kävlinge HK handball club and the Handball World Cup
- Together Award 2023: Österlen Lyser event
Over 2,700 votes were cast by Skåne residents to determine the winners in most categories.
Jury’s Comments
The jury praised Glenn Pålsson and Dryckeshantverket, stating: “Through beverage events like the Great Swedish Beer Festival, Strandfesten in Lomma, and the Craft Beer Bus Tour, Glenn puts Skåne’s craft beer on the international drinks map while highlighting Skåne’s beverage producers for an international audience.”
Skånes Djurpark was commended for: “Focusing on sustainability and constantly exploring innovative visitor concepts, they combine modern technology with animal care. Both international and national visitors are attracted to enjoy our Nordic fauna and unbeatable nature.”
Malin Buhre was recognized as Volunteer of the Year: “Malin always gives 100% and spreads incredible joy. In addition to assignments during the Handball World Cup in both Malmö and Helsingborg, she has been involved in Lundaspelen and her home association Kävlinge HK. From grassroots to the absolute elite, always equally professional and helpful.”
The Together Award went to Österlen Lyser for: “Engaging both volunteers, businesses, and private individuals by jointly creating an event that strengthens the relationship between residents, villages, and companies in the region. The event’s goal and vision have always been to create a context and an event in Österlen and the surrounding area outside the traditional tourist season.”
Impact on the Region
Max Granström, CEO of Visit Skåne, emphasized the importance of these awards: “We are overwhelmed by the great commitment and interest. It shows how much events and experiences mean for a destination. In addition to generating visitors and revenue for businesses and associations in Skåne, events and experiences contribute to attractiveness, local pride, and community.”
The winners of Event Person of the Year, Experience of the Year, and Volunteer of the Year each received a prize of 10,000 SEK in addition to the honor.
