Destination Östersund’s CEO Takes Over as Chairman of Swedish Destination Network
In a significant development for Sweden’s tourism industry, Mikael Jonsson, CEO of Destination Östersund, has been elected as the new chairman of the Swedish Destination Network (Svenska Destinationsnätverket). This announcement came at the conclusion of the Swedish Destination Days held in Helsingborg, where members from three national networks gathered for workshops and knowledge exchange.
The tourism industry plays a crucial role in Sweden’s growth and development, creating jobs, attracting investments, and contributing to the attractiveness of places for both residents and visitors. The conference addressed key questions about adapting organizations to future challenges, ensuring competitiveness and sustainability, and exploring the next steps in place development.
A New Era for Swedish Destination Network
During the subsequent annual meeting of SNDMO (Swedish Network of Destination Management Organizations), Mikael Jonsson was chosen as the new chairman. The organization also decided to change its name to Svenska Destinationsnätverket (Swedish Destination Network).
Expressing his enthusiasm for the new role, Jonsson stated: It is an honorable task that I am extremely happy to be entrusted with. I am passionate about collaboration and continuing the work of giving the Swedish Destination Network a strong and united voice going forward.
New Board Members
The newly elected board consists of:
- Mikael Jonsson, CEO Destination Östersund
- Maria Broman, CEO Visit Skellefteå
- Helena Wennerström, Sales and Marketing Manager Helsingborg City
- Sofie Lidholm, Development Manager Visit Västerås
- Ann Haraldsson, CEO Southern Bohuslän Tourism
About Swedish Destination Network
The Swedish Destination Network is a non-profit, apolitical organization that develops the Swedish tourism industry by bringing together destination organizations and cities from Sweden’s larger municipalities. It serves as an advocacy body for national tourism issues and acts as a forum for knowledge transfer between organizations for marketing and destination development.
For more information about the Swedish Destination Network, visit their official website.
Source: Mynewsdesk
